How blockchain technology can get people together and bring about change. Pixelated graphics, cats, apes and something called the metaverse. It seems like a neverending stream of headlines and content — some good, most of it absolutely awful. Yet almost no day goes by without someone swapping their profile picture for a newly purchased NFT, or another record-breaking sale that makes…

What makes brand design great? Simply put, it’s about effectively delivering your brand story. Design is a tool that helps you do that. And it has the potential to change the way people connect with your business. This can happen in three ways. Differentiation How do you stand out in a…

NFT. A topic that can cause delight in some. And sheer hatred in others. In the red corner… … you have fans buying NFTs from whichever project has its 5 minutes of fame. Then there are marketing and ad people talking about how this will change everything. …

2021 has been the year of the Non-Fungible Token, or NFT. It started with a big bang when a collection of artworks by Canadian artist Beeple was sold by Christie’s for $69 million. It continues with a buying frenzy of pixelated CryptoPunks, the now infamous Bored Ape Yacht Club and…

I like to listen to music when I work. It has a lot to do with getting into the flow of things, essentially setting the rhythm for what I’m doing. It helps me when I develop brand strategies. It helps when I create and write concepts. …

Not too long ago, it was enough to be the sensible alternative. Branding and marketing were straightforward. Natural paper textures, a green leaf, a little bee flying around, a bit of hand-lettering and you were set. It helped guide educated consumers to identify you. Not anymore. Today, everybody’s talking about…

Simon Sinek, in his famous TED Talk from 2009 that has been watched over 50 million times, talks about how great leaders inspire the Why of successful organisations. He illustrates his point using a simple graphic with three concentric rings He calls it the Golden Circle. What can be found…

There must be a better way. This is the usual starting point. …